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Go behind-the-scenes with designer Lisa Salzer as she shares
the Lulu Frost story. Based in NYC, her work blends vintage
and modern elements to create meaningful jewelry.


Lulu Frost is a jewelry and accessories brand founded in New York City in 2004 by designer and CFDA member Lisa Salzer. Known for its statement blend of antique and modern elements, the ethos of Lulu Frost is naturally inherited from Lisa’s maternal grandmother Elizabeth Rock Frost, who worked in the estate jewelry business for

decades. From Victorian to Deco to contemporary influences, the Lulu Frost aesthetic represents an intersection of tradition and modernity.  

The collections have garnered a devout following of diverse taste-makers including Beyoncé, First Lady Michelle Obama, and Taylor Swift, amongst others. Lisa has partnered with notable fashion designers including Alexander Wang, DKNY, and Erin Fetherston and consistently collaborates with pioneering retailer J.Crew. In early 2013, Lulu

Frost debuted a unisex collection, George Frost, which is made in NYC and has been widely recognized for its ongoing collaboration with CFDA menswear Designer of the Year Michael Bastian. Lulu Frost and George Frost are internationally distributed and can be found within the doors of top retail and e-tail powerhouses, including Net-a-porter, Neiman Marcus, Barneys Japan, Colette, Liberty London and more.