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Go behind-the-scenes with designer Lisa Salzer as she shares the

Lulu Frost story. Based in NYC, her work blends vintage and modern

elements to create meaningful jewelry.


Lulu Frost is a jewelry brand founded in New York City in 2004

by designer and CFDA member Lisa Salzer. Known for its statement blend of antique and modern elements, the ethos of Lulu Frost is naturally inherited from Lisa’s maternal grandmother, Elizabeth Rock Frost, who worked in the estate jewelry business for decades. From Victorian to Deco to contemporary influences, the Lulu Frost aesthetic represents an intersection of tradition and modernity.

The collections have garnered a devout following of diverse tastemakers including Beyoncé, former First Lady Michelle Obama and Taylor Swift, amongst others. Lisa has partnered with notable fashion designers including Alexander Wang, DKNY and Erin Fetherston as well as a long running collaboration with pioneering retailer J.Crew.

In early 2013, Lulu Frost debuted a unisex collection, George Frost, which is made in NYC and has been widely recognized for its ongoing collaboration with CFDA menswear Designer of the Year Michael Bastian. Lulu Frost and George Frost are internationally distributed and can be found within the doors of top retail and e-tail powerhouses, including Neiman Marcus, Barneys Japan, Liberty London and more.

Lulu Frost - Designer Lisa Salzer