Drawing inspiration from a diverse range of historical references, Lulu Frost's seasonal collections re-interpret classic vintage motifs through a distinctly modern lens. In addition to these collections, the best-selling Plaza Collection, one-of-a-kind Vintage and Frost Fine Jewelry are offered year round.


In 2005 as NYC's iconic Plaza Hotel underwent renovation, Founder & Creative Director Lisa Salzer purchased the famed bronze numerals that once adorned its halls and re-purposed them as necklaces. The originals have since been re-cast, yet the collection remains a Lulu Frost best-seller. Now in its 17th year, the brand has re-invented the series in gleaming gold plating on custom designed fob clips so that each piece is available for purchase individually. Select your favorite chain, your chosen letter or number and add on signature charms to DIY a completely one-of-a-kind style.

A piece of New York City history, made personal.


Building on the symbolic nature of her work, Salzer expanded into fine jewelry with FROST FINE. This series of collections includes:

CODE Fine Jewelry, ZODIACS Fine Jewelry and Fine Vintage

Each piece is hand-crafted in rich, solid 14k gold, 18k gold or sterling silver and features precious and semi-precious stones.

Made to order, please email to inquire about custom Frost Fine.

CODE Fine Jewelry

CODE fine jewelry follows the Plaza Series in its historical references and sentimental nature. CODE Numbers provide a chance to connect to numerology and commemorate life's milestones such as birthdays and anniversaries. CODE Words are a modern take on Victorian acrostic jewelry, wherein stones stand for letters, creating secret hidden messages.

Made to order, please email to inquire about custom CODE.

ZODIACS Fine Jewelry

The Zodiacs series portrays the 12 astrological signs and their corresponding elements. These styles are designed to be worn as everyday reminders of your unique characteristics or to symbolize your most meaningful relationships.

Made to order, please email to inquire about custom Zodiacs.

Fine Vintage

Fine Vintage elevates antique and vintage elements to a new level of modernity and beauty. Each one-of-a-kind piece is designed by Lisa herself and made in NYC in collaboration with master jewelry Kenny Hwang.


Hand-crafted in our NYC studio, each vintage piece is completely one-of-a-kind. Carefully curated by Founder & Creative Director Lisa Salzer from our vintage archives these styles incorporate unique elements c1860-1990.