BRAND HISTORY

Founded in New York City in 2004 by Creative Director and CFDA Member Lisa Salzer-Wiles, Lulu Frost is known for its statement blend of vintage and modern influences. The brand name hails from Lisa’s childhood nickname “Lulu” combined with the last name of her maternal grandmother, Elizabeth Rock Frost, who worked in the estate jewelry business for decades. Today, Lulu Frost continues to reimagine traditional antique & vintage design through a uniquely modern lens.

Elizabeth Rock Frost (seen above) acted as the manager of Park Place Estate Jewelry for over 40 years. As a young girl, Lisa would spend weekends observing her Grandmother at work and came to appreciate how deeply meaningful jewelry is to people. Truly a generational business, Lisa's Mother Linda Salzer now serves as the antique and vintage buyer for the brand.

The stylistic influence of the Austrian side of the Salzer family plays an influential role in the Lulu Frost design aesthetic. Czechoslovakian glass and Austrian crystal have fascinated Lisa from a young age, when she inherited a few special pieces of jewelry from her Grandmother Salzer.

Lisa first began transforming vintage elements into wearable jewelry as a senior at Dartmouth College, where she studied Art History. Upon graduation in 2004, she moved to New York City and worked to establish Lulu Frost. In addition to being a member of the CFDA, Lisa was awarded Best Accessories Designer by Gen Art and has had the chance to collaborate with notable brands such as J.Crew, West Elm and Bobbi Brown. Now in its 15th year, Lulu Frost has garnered a devout following of celebrities including First Lady Michelle Obama, Sarah Jessica Parker, Alicia Keys and Meryl Streep. Available in major retailers such as Neiman Marcus and Barneys Japan, the history and meaning behind Lulu Frost jewelry continues to resonate with customers worldwide.

Lisa currently works and resides in Manhattan with her husband Marlon Taylor-Wiles.